The Bluffer's Guide to
Negotiation
By Alexander Geisler
Coming soon as an audio download, click here
Extracts from the book

 
Strategic thinking
Given a choice between preparing the subject matter by studying it, or preparing a strategy, most negotiators are content to skip the subject matter. This frequently leads to negotiations where neither party knows much about what they are bargaining over, but each has a complex plan to ensure that they win. This usually works out remarkably well.
Noto bene
Every negotiator knows the expression ‘perception is reality’ and some even know what it means. This probably explains why negotiators are fond of bringing notes to the negotiation. Any notes (they don’t have to be on the subject at hand) are valuable. They will give the perception that some preparation has been done. In some circles large folded drawings can create a good impression.
Trivial pursuit
In order to secure a bargain in which you get what is important and concede what is trivial, it helps immeasurably if you can distinguish one from the other. The best negotiators will create a lengthy squabble about a trivial point, with every intention of conceding it. By contrast, many novice bluffers fall into the trap of conceding the trivial far too easily, often without getting anything in exchange.
 
Reviews

 
A quick read and chock full of the basic information that's needed to pass yourself off as knowledgeable.
Toronto Globe & Mail
 
An amazing amount of solid fact disguised as frivolous observation.
The Sunday Telegraph
 
Table of Contents
 

Introduction

The preparation
Be wary of the dress code
Consider the catering
Check the venue
Plan your image
Research the opponent
Know the subject
Assemble your chips
Have an end in mind
Have an open mind
Bring copious notes

The beginning
Posturing
Learning

A muddle
Managing objections
Coping with unpleasant moments
Indulging in mind games
Bidding

An end
Accepting surrender
Reaching agreement
Memorialising the deal

Negotiating styles
The marathon runner
The village idiot
The uninformed purchaser
The relationship builder
The co-operator
The charmer
The persuader
The win-win method
The win-lose exponent
The bare knuckle fighter
The closed book
The sheep in sheep’s clothing
The untrained expert
The stuck record
The impersonator
The Taoist

Negotiating scenarios

The Post mortem

Justification
Exculpatory statements
Celebrating


Glossary

Bluffers Guide to Opera
 
Author: Alexander Geisler
Format: 96 pages, pb
Published: 21/10/2008
Updated: NEW TITLE
Price: £4.99

ISBN-13:
978-1-906042-08-0

  
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Table of contents
  
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