| The
Bluffer's Guide to Small Business |
| By
John Winterson Richards |
| |
| Extracts
from the book | |
| |
| Small
is big |
| The
best way to own one's own big business is to start with a small one and make it
bigger, and the best way to do that is to convince everyone that the small business
is already a big business. |
| |
| Bank
managers |
| Trying
to bluff a Bank Manager is a bit like trying to out-eat a Sumo-wrestler: it's
theoretically possible but just not very likely. |
| |
| Planning |
| The
Business Plan must include a Budget. When it becomes clear that this is completely
unrealistic, it can be updated by Forecasts, which in turn can be replaced by
'Revised Forecasts' when they, too, prove to be inaccurate. It is absolutely vital
that you are always able to point to an up-to-date plan which shows that the finances
are on target (even if that plan was only produced the night before to formalise
an existing situation). |
| |
| The
unexpected |
| The
only things that are guaranteed to happen are those that could never be imagined
(the First Law of Business Forecasting: expect the unexpected). |
| |
| Good
accountant |
| A
good accountant should be defined as one who saves you in taxes almost as much
as he charges in fees. |
| |
| Reviews |
|
| |
| The
Bluffer's Guide to Small Business is a must for any would-be entrepreneur. |
| Evening
Telegraph and Argus |
| |
| With
250,000 small businesses starting every day and 185,000 collapsing, nobody in
independent business or considering going-it-alone should be without a copy. |
| Kent
Evening Post |
| |
| Apart
from the humorous asides, the book carries a great deal of factual information
on such subjects as strategy and business planning, marketing and financial matters,
disguised as an easy and entertaining read. |
| Evening
News and Star |
| |
| Table
of Contents | |
| |
|
The Mission
The Professional Game
The Amateur Game
Objectives
The
Old School
The Eternal Executive
The Family Firm
The Honest Craftsman
The Eccentric The
Business Plan
The Mission Statement
The Strategy
The Financial
Data Starting
Up
To Be or Not to Be (Incorporated)
Who's Who
Building an Empire
What's in a Name?
Creating an Image Marketing
Market Research
Promotion
Distribution Operations
Dealing
with People
The Bank Manager
The Accountant
The Personal Assistant
The Business Partner
The Rest of the World Glossary
|
| |
Fortune
Telling
