The Bluffer's Guide to Stocks and Shares
By Anne Gordon
 
Extracts from the book

 
Market value
To encourage existing shareholders to take up their rights, new shares are frequently priced at a discount to the current market value. Although this looks like a bargain, it is a bluff. Remember you cannot buy what you already own - you are not buying more shares cheaply, you are contributing extra capital into the company.
 
Stock markets
There are dozens of stock markets but it is acceptable to concentrate on the big three: New York, London and Tokyo. This shows you appreciate where the real money is. If anyone calls your bluff, remind them that the whole of the Moscow stock market is worth less than single leading US blue chip.
 
Options
You don't have to win money at the races, or shares to make profits on the markets. Options allow you to gamble that a share will go up or down, without having to bother with real equities.
 
Jargon
You don't need to understand City dealing methods before you can buy and sell shares, any more than you need to know how car engines work in order to pass your driving exam. But a few technical phrases can come in useful. They give the impression that you are familiar with the mechanics and will notice if you are being taken for a ride.
 
Reviews

 
This is no bluff
The Financial Times
 
The Bluffer's Guides take subjects in a light-hearted vein and give enough information and jargon for the reader to hold his own among experts.
The Daily Express
 
Table of Contents
 

The Basics
Shares
Facts of Life
Dividends

Securities
Government Bonds
Valuations
Shares v Securities

Mongrels
Preference Shares
Permanent Interest Bearing Shares
Convertibles

The Stock Market Ball

Finding Your Way
Stock Markets
Share Price Services
Indices

Buying and Selling
Brand New Shares
Second-hand Stock
Bonds

Riding the Ups and Downs
Volatility
Variables
Cover

Getting Information
Systems
Investing in Exotica
Futures
Options
Futures v Options
Warrants
Foreign Exchange
Swaps
Spread Betting

Game Playing

Glossary

 
Author: Anne Gordon
Format: 64 pages, pb
Published: 01/04/2005
Updated: NEW EDITION
Price: £3.99
ISBN-10 & ISBN-13:
1-903096-74-X
978-1-903096-74-1
  
About the author
Read the extracts
Read the reviews
Table of contents
  
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